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About

Who We Are

Scalp and Strand Tales is a science-driven, data-powered start-up dedicated to providing personalised haircare solutions for individuals with afro-textured hair. By understanding and addressing the unique stories told by their scalp and strands, we create solutions tailored to their specific needs.

At Scalp and Strand Tales, we believe every scalp and strand of hair has a story to tell. Our mission is to listen closely to those stories through the lens of science, offering personalised haircare solutions designed specifically for afro-textured hair. We recognise that this hair type is beautiful, diverse, and complex, often requiring specialised care that mainstream brands frequently overlook. Our approach is rooted in evidence-based research, ensuring that our solutions are not only effective but also deeply respectful of the unique textures, challenges, and beauty of afro-textured hair.

Our vision extends beyond revolutionising haircare — it’s about empowerment, self-expression, and self-acceptance. We understand that hair is deeply personal, especially for those with afro-textured hair, and we aim to provide solutions that promote confidence, health, and authenticity. By combining scientific innovation with a deep understanding of our customers’ needs, we create tailored solutions that nurture both scalp health and strand vitality. Scalp and Strand Tales is committed to inclusivity, innovation, and integrity, ensuring that every product we develop is backed by research and crafted with care.

As a pre-seed start-up, we are excited to embark on this journey with our community. We believe that listening to our customers is just as important as the science behind our solutions. By fostering open communication and continuously learning from the experiences our customers share, we aim to build a brand that not only delivers exceptional haircare but also celebrates the rich, diverse narratives of afro-textured hair. Scalp and Strand Tales is where science meets the soul of your hair’s story.

Opening Hours
  • Monday-Friday: 9:00am–5:00pm
  • Saturday: Closed
  • Sunday: Closed
Our Location
  • Address: Derby, United Kingdom

Video Presentation

Our Professional Team

At Scalp and Strand Tales, our team is led by two passionate scientists, Valéria Custódio and Elves Duarte, who apply the scientific method and data science daily in their professional work. Valéria is currently training as a trichologist, bringing specialized expertise in scalp and hair health to ensure our solutions are evidence-based and tailored to the unique needs of coily, kinky, and afro-textured hair. Our combined expertise enables us to transform complex haircare challenges into effective, science-backed solutions that empower our community with healthier, more resilient hair.

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